18.05.12

ACWORTH, Ga. -- RaceTrac Petroleum threw ice-free the doors today on a new prototype for all of its future convenience stores.

The new upon, situated here at the corner of Cherokee Street and Lake Acworth Coerce, measures 6,000 square feet, one-third larger than a typical amass found in the company's portfolio, according to the Cherokee Tribune .

In addition to its weight, this location differs in its offerings, including free wireless Internet, indoor and alfresco seating, expanded food and beverage offerings, a frozen yogurt bar and a take-in beer cave. Its stone columns and stacked-stone accents also set it at a distance from the company's traditional c-stores and gas stations.

"It's really something you've never seen in a convenience stock," said RaceTrac spokeswoman Sherri Scott, who compared it to a mini-grocery stock. "The whole goal is to take you back to the idea of a neighborhood store vs. a traditional gas railway station."

RaceTrac selected Acworth to launch the new format based on the neighborhood's demographics, Scott told the expos outlet. RaceTrac has one additional store in the city.

Source: CSNews Online

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