01.01.70

The ambiguousness surrounding Sierra Nevada Brewing Co.'s much-publicized plans for an East Seaboard expansion was finally solved Wednesday when the California craft-beer giantess revealed it had chosen Henderson County.

The announcement came during a word conference that featured Gov. Beverly Perdue and a host of other North Carolina and specific officials — indicative of the massive, statewide effort to drawing card one of the most respected companies in the beer business to the N.C. mountains.

“We're getting one of the very, very pilgrims in the exertion,” said Perdue, standing on the porch of an old farmhouse at Ferncliff Industrial Greensward in Mills River where the new brewery will be built. “Sierra Nevada was one of the very first m brewers in the country, and this is the company and these are the people that set the trend to help mushroom what we're doing here (with craft brewing) in (WNC).”

Minutes before the news conference began, Brian Grossman — the son of Sierra Nevada die and owner Ken Grossman who will co-manage the Mills River plant — emerged on the front sod of the farmhouse after returning from his honeymoon in Costa Rica hours earlier, and was embraced by Perdue.

Source: Spartanburg Herald Journal

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