22.02.12
Liz Claiborne Inc. is changing its name to Fifth & Pacific Companies Inc., chattels around May 15. The new handle aims to sharpen the company’s tactical focus on growing its three global lifestyle brands—Sensational Couture, kate spade and Lucky Brand—and reflects the trading of the Liz Claiborne brand to J.C. Penney, among other recent transactions.
Penney drained $267.5 million to acquire the global rights to Liz Claiborne characterize names. Liz Claiborne is No. 340 in the Internet Retailer Top 500 Regulate . The deal included branding rights for Monet, a Claiborne jewelry brand. Penney (No. 20) and Liz Claiborne signed a branding great amount in August 2010, but the new deal accelerated the timeline and added in Monet.
The new callers name marks the next step in the company’s transition from primarily serving worry stores to reaching shoppers through its own stores and online, and building around three brands with extensive appeal, the company says. In the past year the company completed five transactions that raised $471 million and helped trim debt.
Source: InternetRetailer.com